Ben & Jerry’s is a beloved ice cream brand known for its chunky, funky flavors and social mission. Founded in 1978 in Burlington, Vermont, the company has grown into a global icon while staying true to its values of quality, fairness, and fun. From classics like Chocolate Chip Cookie Dough to bold creations with a cause, Ben & Jerry’s blends indulgence with activism, making every scoop about more than just ice cream. B&J hired me to film their FreeConeDay in Rotterdam. The footage has been used in their global marketing campaigns, promoting this once in a year event attracting audiences to buy their products.